In the latest episode of “Steve’s Rules,” TMG’s Steve Nelson talks to business development coach and consultant Brenda Pontiff, who also appears regularly on the Los Angeles comedy circuit. In addition to sharing their experiences in the world of standup, Steve and Brenda discussed a variety of issues relating to both business development and lateral recruiting, including:
- Her career as a sales executive at both major accounting firms and law firms.
- Her unique role as an intermediary for lateral groups evaluating their suitors’ commitments vis-a-vis integration and business development support.
- How she uses comedy in her workshops.
- Her thoughts on how AI will change both business development and the practice of law.
The podcast, a feature of the Legal Recruiting and Legal Management practices of The McCormick Group, is available on virtually all platforms, including Apple and Spotify.
