In the latest episode of Steve’s Rules, TMGs Steve Nelson interviews Deborah McMurray, long-time marketing strategy and technology consultant. Among the topics we cover:
- Her journey from her days as a client relations executive during the infancy of law firm marketing to an independent consultant to starting her own multifaceted legal management company..
- How that company, Content Pilot, has been integrating artificial intelligence in its software products.
- The announcement of Content Pilot’s launch of a new AI-driven version of the company’s experience management product.
- How that product can address deficiencies in lateral partner hiring and integration.
- Our joint efforts in the College of Law Practice Management.
The podcast, a feature of the Legal Recruiting and Legal Management practices of The McCormick Group, is available on virtually all platforms, including Apple and Spotify.
