In this episode, Steve is joined by Wendy Bernero, co-founder of Yate Collaborative, and a veteran of senior marketing and business development roles at many premier law firms. They discussed:
- The background and scope of Yate Collaborative.
- The evolution of legal marketing and business development over the past 30 years.
- Advice to legal professionals on how to position themselves for leadership positions in law firms.
- Their joint efforts for the College of Law Practice Management, including their editorship of the organization’s newsletter, which summarizes major developments pertaining to the practice of law.
The podcast is available on virtually all platforms, including Apple and Spotify.
