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McCormick Group Consultant Nicolette Kuba Hurd volunteered with the organization Enactus Morocco to coach young entrepreneurs in Casablanca, Morocco. During the partnership, she coached six talented start-up teams and social entrepreneur innovators on marketing strategy and innovation positioning for sustainable products that were made entirely from byproducts – ensuring zero waste. The projects encompassed eco-agribusiness, sustainable food conservation in hot climate zones, mobile apps as medical diagnostics tools for deaf people, and a new method of crowdfunding for purpose-driven entrepreneurial ventures.

All of the young social entrepreneurs shared a common theme and trait: how to transform risk into purposeful product creation. They showcased how to turn waste into functional product innovations that could benefit the world, and demonstrated the feasbility of a zero-waste circular economy in a variety of areas.

ENACTUS, known before October 2012 as Students In Free Enterprise (SIFE), is an international non-profit organization that works with leaders in business and higher education to mobilize university students to make a difference in their communities while developing the skills to become socially responsible business leaders. Participating students form teams on their university campuses and apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need. Enactus was founded in 1975 to use the entrepreneurial spirit to change people’s lives.


To contact Nicolette Kuba Hurd, go to | Nicolette Kuba Hurd

Image source | Enactus Morocco

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